Advertising Objectives
specific aims or intentions of an advertisement (for example, to inform, to persuade, to remind). | ||||
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Advertising Objectives definition was found in categories: Business & Finance(1)
Advertising Objectives Definition from Business & Finance Dictionaries & Glossaries
| Raynet Business & Marketing Glossary |
Advertising Objectives
above the line advertising will not normally sell products; objectives might be to: create awareness, develop interest, educate, inform, reinforce, remind, persuade (see objectives);other elements of the promotional mix will sell the product.
above the line advertising will not normally sell products; objectives might be to: create awareness, develop interest, educate, inform, reinforce, remind, persuade (see objectives);other elements of the promotional mix will sell the product.