Definition of Advertising exposure

MONASH Marketing Dictionary
Advertising Exposure
one presentation of an advertisement to an audience; advertising managers must decide how many "exposures" will be required to achieve their goal or objective.

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Advertising Exposure definition was found in categories: Business & Finance(1)  

Advertising Exposure Definition from Business & Finance Dictionaries & Glossaries

Raynet Business & Marketing Glossary
Advertising Exposure
the number of potential consumers reached through specific medium.