Advertising Copy
the content and context of a message contained in an advertisement. | ||||
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Advertising Copy definition was found in categories: Business & Finance(1) Encyclopedia(1)
Advertising Copy Definition from Business & Finance Dictionaries & Glossaries
| Raynet Business & Marketing Glossary |
Advertising Copy
the advertising message, or text, including the headline, deck, subheads and body copy.
the advertising message, or text, including the headline, deck, subheads and body copy.
Advertising Copy Definition from Encyclopedia Dictionaries & Glossaries
| Wikipedia English - The Free Encyclopedia |
Copywriting
Copywriting is the process of writing the words that promote a person, business, opinion, or idea. It may be used as plain text, as a radio or television advertisement, or in a variety of other media. The main purpose of writing this marketing copy, or promotional text, is to persuade the listener or reader to act — to buy a product or subscribe to a certain viewpoint, for instance. Alternatively, copy might also be intended to dissuade a reader from a particular belief or action.
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