Advertising Budget Determination
decisions pertaining to the amount to be allocated to advertising expenditure in a given period; common approaches to advertising budget determination include arbitary allocation, percent of sales, competitive parity, objective and task and budgeting models. See All-We-Can-Afford Method; Percentage-of-Sales Method; Competitive Parity Budgeting; Objective and Task Method of Budgeting; Computer Modelling. | ||||
Search Dictionary: