Adaptive Strategies
domestic marketing tactics, plans and methods which have been altered to suit local conditions in foreign markets. | ||||
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Adaptive Strategies Definition from Encyclopedia Dictionaries & Glossaries
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Adaptive strategies
The expression adaptive strategies is used by anthropologist Yehudi Cohen to describe a society’s system of economic production. Cohen argued that the most important reason for similarities between two (or more) unrelated societies is their possession of a similar adaptive strategy. In other words, similar economic causes have similar sociocultural effects.
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