actionability
n. quality of being actionable, liability to legal action | ||||
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Actionability definition was found in categories: Business & Finance(1)
Actionability Definition from Business & Finance Dictionaries & Glossaries
| MONASH Marketing Dictionary |
Actionability
one of the major requirements (with accessibility, measurability and substantiality) for useful market segmentation; actionability expresses the notion that the segment targeted must be of an appropriate size for the company's resources to handle. See Accessibility; Measurability; Substantiality.
one of the major requirements (with accessibility, measurability and substantiality) for useful market segmentation; actionability expresses the notion that the segment targeted must be of an appropriate size for the company's resources to handle. See Accessibility; Measurability; Substantiality.